Privacy Policy


Unless stated otherwise below, the provision of your personal data is neither legally nor contractually mandatory nor required for the conclusion of a contract. The term “personal data” refers to any information relating to an identifiable natural person. Not providing it results in no consequences.

Server log files

Our website can be used without submitting personal data. User data is transferred to our service providers by your internet browser and stored in server log files, which includes site URL, date and time of the request, IP address, amount of data transferred, and the provider making the request. The processing is carried out on the basis of Article 6(1) f) GDPR due to our legitimate interests in ensuring the smooth operation of our website as well as improving our services.


I. CUSTOMER & ORDERS

Customer account

When you open a customer account, we will collect the personal data for the purpose of improving your shopping experience. The simplified order processing will be carried out on the basis of art. 6 (1) a) GDPR with your consent. You can withdraw your consent at any time by contacting us to delete your customer account. In such case, any consent up to the point of withdrawal will not be affected.

Collection, processing, and transfer of personal data in orders

When an order is submitted, we only collect and use your personal data insofar necessary for the fulfilment and handling of orders and queries. Since the provision of data is essential for the conclusion of any contract, failure to provide it cannot lead to a purchase agreement. Processing personal data occurs on the basis of Article 6(1) b) GDPR and is required for the fulfilment of a contract with customers. 

Your data is transferred to parcel services, dropshipping providers, payment service providers, fulfillment providers for handling the order, and IT service providers. In every event, we will comply strictly with the legal requirements. The scope of data transmission is restricted to a minimum.

 

II. NEWSLETTER

Use of email address
 

Outside of contractual processing, we use your email address exclusively for our own marketing purposes. The processing will be carried out on the basis of art. 6 (1) a) GDPR with your consent. Subscription to our newsletter is voluntary. You can unsubscribe from the newsletter at any time using the relevant link in the newsletter or by contacting us. Your email address will then be removed from the distributor,and the personal data forwarded to a service provider for email marketing in the course of order processing. It will not be forwarded to other third parties. In such case, any consent up to the point of withdrawal will not be affected.

 

III. INVENTORY MANAGEMENT

Use of an external ERP system

Since we use an inventory management system in for order processing, the collected personal data will be sent to Billbee (Billbee GmbH, Paulinenstr. 54, D-32756 Detmold).

 

IV. PAYMENT SERVICE PROVIDERS & CREDIT CHECK

PayPal

All PayPal transaction are covered by the PayPal Data Privacy Statement as specified at https://www.paypal.com/de/webapps/mpp/ua/privacy-prev?locale.x=en_GB.

Credit check

When paying in advance, e.g. by invoice or direct debit, we reserve the right to obtain a credit report on the basis of mathematical and statistical processes. For this purpose we will transmit the personal data required for a credit assessment and use the information received on the statistical likelihood of a payment default for a balanced decision on the justification, execution, or termination of the contractual relationship. The credit check can include probability values (score values) which are calculated on the basis of scientifically recognised mathematical and statistical procedures, taking address information among other things into account. Your interests worthy of protection will be taken into account in accordance with legal requirements. The data processing is for the purpose of credit checking for initiation of contract. Processing is carried out on the basis of art. 6 (1) f) GDPR due to our justified interest in protection from payment default when paying in advance. You have the right to veto this processing of your personal data according to art. 6 (1) lit. f GDPR by contacting us, for reasons relating to your personal situation. The provision of data is required for conclusion of contract with your desired payment method. Failure to provide it will mean that the contract cannot be concluded with your desired payment method.

 

V. COOKIES

Our website uses cookies. Cookies are small text files which are saved in a user’s internet browser or by the user’s internet browser on their computer system. When a user calls up a website, a cookie may be saved on the user’s operating system. This cookie contains a characteristic character string which allows the browser to be clearly identified when the website is called up again. We use these cookies to make our offering more user-friendly, effective and secure. Cookies also allow our systems to recognise your browser after a page change and to offer you services. Some functions of our website cannot be offered without the use of cookies. These services require the browser to be recognised again after a page change. Processing is carried out on the basis of art. 6 (1) lit. f GDPR due to our largely justified interest in ensuring the optimal functionality of the website as well as a user-friendly and effective design of our range of services. For a detailed overview, please read our Cookie Policy.


VI. ANALYSIS & ADVERTISING

The data processing described subsequently in this section, especially the setting of cookies, will be carried out on the basis of art. 6 (1) lit. f GDPR due to our largely justified interest:

  • in the needs-based and target-oriented design of our website, for example, with tools for analysis and statistics
  • in addressing the website visitors in a targeted manner using interest-based advertisement, e.g. using conversion tracking

You have the right to veto this processing of your personal data according to art. 6 (1) lit. f GDPR, for reasons relating to your personal situation.

Use of Google Analytics 
 
Our website uses the web analysis service Google Analytics by Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). The processing of data serves to analyse this website and its visitors. Google will use this information on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity and to provide other services to the website operator relating to website and internet use. The IP address communicated by your browser as part of Google Analytics is not associated with any other data held by Google. Google Analytics uses cookies, which make it possible to analyse your use of the website. The information generated by the cookie regarding your use of this website is usually transferred to a Google server in the USA and stored there. IP anonymisation is activated on this website. Google uses this to shorten your IP address beforehand within Member States of the European Union or in other signatories to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there. Your data may be transmitted to the USA.
 
Following the US-EU Data Protection Agreement, Google has become “Privacy Shield“ certified and is therefore obliged to observe European data protection laws.  You can prevent collection of the data (including your IP address) generated by the cookies and related to your use of the website by Google as well as the processing of this data by Google by downloading and installing the browser plug-in available at the following link [https://tools.google.com/dlpage/gaoptout?hl=en]. You can set an opt-out cookie to prevent collection by Google Analytics across devices. Opt-out cookies prevent the future collection of your data when you visit this website. You need to opt-out on all systems and devices in use for this to work comprehensively. If you click here, the opt-out cookie is set: Disable Google Analytics. You can find more detailed information on the terms and conditions of use and data protection at https://www.google.com/analytics/terms/ and at https://policies.google.com/?hl=en.
 
Use of the remarketing or “similar target groups” function by Google Inc.

Our website uses the remarketing or “similar target groups” function by Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). This function serves to analyse visitor behaviour and visitor interests. Google uses cookies to analyse website use, forming the basis for producing interest-related adverts. Cookies allow for the recording of website visits as well as anonymised data on the use of the website. The personal data of website visitors is not saved. If you then visit another website in the Google display network you will then be shown adverts which are more likely to take previous areas of product and information interest into account. Your data may also be transmitted to the USA. Following the US-EU Data Protection Agreement, Google has become “Privacy Shield“ certified and is therefore obliged to observe European data protection laws. For this purpose you can permanently deactivate the use of cookies by following the link below and downloading and installing the plug-in: support.google.com/ads/answer/7395996?hl=en
Alternatively, you can deactivate the use of cookies by third parties by calling up the Network Advertising Initiative deactivation page at https://www.networkadvertising.org/choices/ and following the opt-out instructions. You can find more detailed information on Google remarketing as well as the associated data protection declaration at: https://www.google.com/privacy/ads/
 
Use of Google Ads conversion tracking 
 
Our website uses the online marketing programme “Google Ads”, including conversion tracking. Google conversion tracking is a service operated by Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). If you click on adverts placed by Google, a cookie is placed on your computer for conversion tracking. These cookies have limited validity, do not contain any personal data and thus cannot be used for personal identification. If you visit certain pages on our website and the cookie has not yet expired, we and Google can recognise that you have clicked on the advert and were forwarded to this page. Every Google Ads customer receives a separate cookie. Therefore, it is not possible to track cookies relating to the websites of AdWords customers. The information collected using the conversion cookie serves the purpose of producing conversion statistics. This allows us to find out the total number of users who have clicked on our adverts and were forwarded to a page equipped with a conversion tracking tag. However, they do not receive any information with which could be used to personally identify users.
 
You can prevent the storage of cookies by choosing corresponding technical settings in your internet browser. We would, however, like to point out that this may prevent you from making full use of all the functions of this website. You will then not be included in the conversion tracking statistics.You can also deactivate personalised advertising in Google’s advertising settings. You can find an introduction to this at https://support.google.com/ads/answer/2662922?hl=en. You can also deactivate the use of cookies by third parties by calling up the Network Advertising Initiative deactivation page at https://www.networkadvertising.org/choices/ and following the opt-out instructions.You will find more information as well as Google’s data protection declaration at https://www.google.de/policies/privacy/.
 
 

VII. RIGHTS & STORAGE

Duration of storage 
 
After contractual processing has been completed, the data is initially stored for the duration of the warranty period, then in accordance with the retention periods prescribed by law, especially tax and commercial law, and then deleted after the period has elapsed, unless you have agreed to further processing and use.
 
Rights of the affected person
 
If the legal requirements are fulfilled, you have the following rights according to art. 15 to 20 GDPR: Right to information, correction, deletion, restriction of processing, data portability. You also have a right of objection against processing based on art. 6 (1) GDPR, and to processing for the purposes of direct marketing, according to art. 21 (1) GDPR. Contact us at any time. Our contact details can be found in our Legal Notice.
 
Right to complain to the regulatory authority
 
You have the right to complain to the regulatory authority according to art. 77 GDPR if you believe that your data is not being processed legally.
 
Right to object
 
If the data processing outlined here is based on our legitimate interests in accordance with Article 6(1)f) GDPR, you have the right for reasons arising from your particular situation to object at any time to the processing of your data with future effect. If the objection is successful, we will no longer process the personal data, unless we can demonstrate compelling legitimate grounds for the processing that outweigh your interests or rights and freedoms, or the processing is intended for the assertion, exercise or defence of legal claims.
 

If personal data is being processed for the purposes of direct advertising, you can object to this at any time by notifying us. If the objection is successful, we will no longer process the personal data for the purposes of direct advertising.

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